Sonya Watkins Joins CU West Board of Directors

March 5, 2026 - Credit Union West announced the appointment of Sonya Watkins, Director of Recruiting Services at Humanidei, as an associate board member to its Board of Directors. Watkins brings nearly three decades of experience across retail banking and credit unions, along with a proven record of strengthening teams, advancing service excellence, and leading with integrity.

Throughout her career, Watkins has focused on improving service delivery and helping individuals build financial confidence through education and support. Her experience spans branch operations through executive leadership, giving her a comprehensive understanding of how financial institutions grow, and how people thrive within them.

“Sonya embodies the heart of the credit union movement,” said Karen Roch, President and CEO of Credit Union West. "Her commitment to developing people, fostering inclusive workplaces, and leading with purpose will be an incredible asset to our Board and to the communities we serve.”

 

Watkins is especially passionate about creating environments where the credit union philosophy of People Helping People comes to life – ensuring employees feel supported, members feel empowered, and organizations remain rooted in service.

As a member of the Board of Directors, Watkins will help guide Credit Union West’s long-term strategy and governance, supporting the organization’s commitment to serving members and expanding access to financial opportunities.